{"id":3431,"date":"2021-11-26T17:14:53","date_gmt":"2021-11-26T17:14:53","guid":{"rendered":"https:\/\/www.slazzer.com\/blog\/?p=3431"},"modified":"2021-12-12T13:58:58","modified_gmt":"2021-12-12T13:58:58","slug":"10-tips-for-perfect-google-shopping-images","status":"publish","type":"post","link":"https:\/\/www.slazzer.com\/blog\/10-tips-for-perfect-google-shopping-images\/","title":{"rendered":"10 rules to follow for your google shopping images"},"content":{"rendered":"<p>What do you do when you have a million-dollar idea for your new Google shopping store?<\/p>\n<p>You <span style=\"font-weight: 400;\">scramble to your computer, edit your merchant center account, build ad groups, and you put all your ideas down with a sigh of relief.<\/span><\/p>\n<p>Regardless of all your efforts, you still find yourself asking, \u201cWhere\u2019s the traffic? Where\u2019s the engagement?\u201d<\/p>\n<p>We feel you!<\/p>\n<p>Today, visuals are engaging, interesting, and valuable for consumers.\u00a0 More than 53% of online shoppers say images affect their buying decision.<\/p>\n<p>Google shopping images are one such important element that can make or break the stance of your ad campaigns. You can receive instant information about every product.<\/p>\n<p>So, let\u2019s talk about Google shopping and how images impact your marketing strategies?<\/p>\n<h2>What is Google Shopping?<\/h2>\n<p><a href=\"https:\/\/www.forbes.com\/sites\/ilkerkoksal\/2020\/02\/14\/google-now-lets-you-shop-from-search-results\/?sh=3f95e29d7091\" target=\"_blank\" rel=\"noopener nofollow\">Forbes<\/a>\u00a0states that the number of online shoppers in the US is expected to grow by over 230 million by 2021. When we talk about online shopping we directly think of Google shopping.<\/p>\n<p>Since stats suggest that one in five shoppers<span style=\"font-weight: 400;\"> starts their product search on Google, this means that people are already taking advantage of Google shopping.<\/span><\/p>\n<p>Google shopping is a service from Google that allows users to search for products online and gives them the freedom to compare prices. Google Shopping is the umbrella term that includes different tools and programs to increase conversions and organic search listings.<\/p>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-3542\" src=\"https:\/\/slazzer.com\/blog\/wp-content\/uploads\/2021\/11\/A002.jpg\" alt=\"Google Shopping\" width=\"\" height=\"\" srcset=\"https:\/\/www.slazzer.com\/blog\/wp-content\/uploads\/2021\/11\/A002.jpg 600w, https:\/\/www.slazzer.com\/blog\/wp-content\/uploads\/2021\/11\/A002-300x200.jpg 300w, https:\/\/www.slazzer.com\/blog\/wp-content\/uploads\/2021\/11\/A002-160x107.jpg 160w, https:\/\/www.slazzer.com\/blog\/wp-content\/uploads\/2021\/11\/A002-24x16.jpg 24w, https:\/\/www.slazzer.com\/blog\/wp-content\/uploads\/2021\/11\/A002-36x24.jpg 36w, https:\/\/www.slazzer.com\/blog\/wp-content\/uploads\/2021\/11\/A002-48x32.jpg 48w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\n<h3>Advantages of Selling Through Google Shopping<\/h3>\n<p>As per <a href=\"https:\/\/www.marketingcharts.com\/digital\/paid-search-79142\" target=\"_blank\" rel=\"noopener nofollow\">marketing charts,<\/a> Google Shopping has 30% higher conversion rates than text ads.<\/p>\n<p><span style=\"font-weight: 400;\">Customers are getting smarter, they want to compare and buy products without any fuss, right away. And Google Shopping tends to bring in more qualified clicks.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s time to discuss a few advantages of selling through Google shopping:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">You can easily avail good customer satisfaction with the ease-of-payment, on-time shipping and ensure perfect harmony among buyers and sellers.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">No worry about shopping seller fees. You can pay on a commission basis where it can vary depending on the type of product you sell.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">It brings more qualified leads when you use a <\/span>white background image<span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<h3>10 Rules to Follow For Google Shopping Images<\/h3>\n<h5>Use High-Resolution Images<\/h5>\n<p><span style=\"font-weight: 400;\">On average, an image of at least 800*800 pixels is recommended to frame a Google product image. Yes, an image does need to be of high quality and optimized to make an impression.\u00a0 For example, in the case of non-apparel images, their size should be at least 100*100 pixels. For apparel images, it can be at least 250 *250 pixels.<\/span><\/p>\n<p>Always check your image\u2019s resolution and <a href=\"https:\/\/slazzer.com\/blog\/optimize-ecommerce-product-images-for-more-sales\" target=\"_blank\" rel=\"noopener\">remove background<\/a> free with a tool like Slazzer before submitting anything to the product feed.<\/p>\n<h5>Marketing Images<\/h5>\n<p><span style=\"font-weight: 400;\">Google prefers images that give depth and context to a description or story and provide a better view in customers\u2019 eyes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The requirements are the same for the Google shopping ads and images. Google shopping image requirements for size specify a minimum of 100 pixels x 100 pixels with proper <\/span>white background.<\/p>\n<h5>Disordered Images<\/h5>\n<p><span style=\"font-weight: 400;\">You need to spruce up your marketing images from time to time.<\/span> <span style=\"font-weight: 400;\">Keep your images clean and in order. From your website to your social media handles, confusing images can make things difficult for your customers. It is always preferred to use <\/span>white background images <span style=\"font-weight: 400;\">and <\/span>replace the background <span style=\"font-weight: 400;\">for better navigation. And, Slazzer is the best tool that helps you achieve it.\u00a0<\/span><\/p>\n<h5>Crawling<\/h5>\n<p><span style=\"font-weight: 400;\">Image crawlers are specifically designed to fetch images directly from the website.\u00a0 Your Google shopping images must be crawled fully before any product can be approved. Now, this process can take some time to finish.<\/span><\/p>\n<h5>Format<\/h5>\n<p><span style=\"font-weight: 400;\">Choosing the right image format matters. As mentioned earlier, large file sizes can slow your website since it takes a generous amount of space and slows down all your processes.<\/span><\/p>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-3545\" src=\"https:\/\/slazzer.com\/blog\/wp-content\/uploads\/2021\/11\/A003.jpg\" alt=\"the Right image format\" width=\"\" height=\"\" srcset=\"https:\/\/www.slazzer.com\/blog\/wp-content\/uploads\/2021\/11\/A003.jpg 600w, https:\/\/www.slazzer.com\/blog\/wp-content\/uploads\/2021\/11\/A003-300x200.jpg 300w, https:\/\/www.slazzer.com\/blog\/wp-content\/uploads\/2021\/11\/A003-160x107.jpg 160w, https:\/\/www.slazzer.com\/blog\/wp-content\/uploads\/2021\/11\/A003-24x16.jpg 24w, https:\/\/www.slazzer.com\/blog\/wp-content\/uploads\/2021\/11\/A003-36x24.jpg 36w, https:\/\/www.slazzer.com\/blog\/wp-content\/uploads\/2021\/11\/A003-48x32.jpg 48w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\n<p><span style=\"font-weight: 400;\">Google accepts several different image formats like JPEG, PNG, BMP, TIFF, and non-animated GIFs. You can choose the format as per your file sizes\/spaces.<\/span><\/p>\n<h5>Image Content<\/h5>\n<p><span style=\"font-weight: 400;\">Google image content must represent the product in the most accurate way possible. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to Google, the images should always show the product in full and don\u2019t have additional objects in the background.<\/span><\/p>\n<h5>White Backgrounds are the Key<\/h5>\n<p><span style=\"font-weight: 400;\">Use <\/span>white background images <span style=\"font-weight: 400;\">and <\/span>replace the background <span style=\"font-weight: 400;\">over digital composite backgrounds. Using a white background is the best thing to upgrade your Google shopping images.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plain<\/span> white background images<span style=\"font-weight: 400;\"> can quickly attract the curious eyes of every potential buyer. It keeps them centered on your product because of its non-distracting background. Professional-quality white background images evoke positive responses from potential buyers.<\/span><\/p>\n<h5>Image URL<\/h5>\n<p><span style=\"font-weight: 400;\">Make sure your image link attribute includes one value. Replace all those symbols and spaces with encoded entities. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, quotation marks can be replaced by %22, and the # has to change into %23. Also, the critical part is that your image URLs should be working. <\/span><\/p>\n<h5>Promotional Overlays<\/h5>\n<p><span style=\"font-weight: 400;\">Watermarks, brand names, and discount codes &#8211; save them all for your website content. Using any type of promotional element in your image can harm your brand\u2019s image. Try to avoid promotional overlays on your Google images.<\/span><\/p>\n<h5>Use Additional Images<\/h5>\n<p><span style=\"font-weight: 400;\">Using additional images with a <\/span>white background <span style=\"font-weight: 400;\">hints to Google that your product is more descriptive and reliable. Google allows you to upload up to 10 additional photos for each of your unique listings. So make full use of it.<\/span><\/p>\n<h3><b>Conclusion<\/b><\/h3>\n<p>As per <a href=\"https:\/\/www.smartinsights.com\" target=\"_blank\" rel=\"noopener nofollow\">smartinsights.com<\/a>, shopping ads create 85% of all clicks on Google Ads or Google Shopping campaigns.<\/p>\n<p><span style=\"font-weight: 400;\">It almost sounds like a digital mall where physical products are marketed based on how they appear.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the end, a good business wants to boost its sales, a new startup wants to start getting traction, and a new website wants some valuable visitors. Before starting your next google campaign, remove background from images for free and<\/span><span style=\"font-weight: 400;\">\u00a0make sure your photos look sharp, strong, and convincing for a buyer.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What do you do when you have a million-dollar idea for your new Google shopping store? You scramble to your computer, edit your merchant center account, build ad groups, and you put all your ideas down with a sigh of relief. Regardless of all your efforts, you still find yourself asking, \u201cWhere\u2019s the traffic? Where\u2019s <\/p>\n","protected":false},"author":1,"featured_media":3695,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-tricks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 rules to follow for your google shopping images - Blog - slazzer.com<\/title>\n<meta name=\"description\" content=\"Images are one of the things potential buyers look at. So, here are 10 rules to abide by for your Google Shopping Images\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.slazzer.com\/blog\/10-tips-for-perfect-google-shopping-images\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 rules to follow for your google shopping images\" \/>\n<meta property=\"og:description\" content=\"Images are one of the things potential buyers look at. 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