![\"Image](\"https:\/\/slazzer.com\/blog\/wp-content\/uploads\/2022\/01\/4107295.png\")
\nDo you ever wonder what kind of images you should use and in what way so that your website gets maximum traction? It might sound like an easy task to many, but believe us, it is much more complex. An image needs to be optimized before you upload it to improve your search engine rankings. If you are just starting out, it can be a little challenging, but don\u2019t worry we will try to break down all the steps necessary so that your images are perfect for SEO.<\/p>\n\n
Photos are important for a website and directly affect conversion rates. Recent research<\/a>\u00a0has shown that human beings remember 80% of what they see and only 20% of what they read. MIT also found in its studies<\/a>\u00a0that a human brain can process an image in as little as 13 milliseconds. So you can see how important imagery has become for your blogs and eCommerce websites.<\/span><\/p>\n It is fair to say that \u2018a picture is worth a thousand words’, and it is especially true in the contemporary world of digital madness that human beings are more fascinated by visuals rather than words. Imagine visiting an eCommerce website that contains only a product description and no product image. You would bounce off right away. Images not only make your website or blog attractive but can also ameliorate the user experience by presenting the information in a digestible way. High-quality photos create a tremendous opportunity, highlighting the brand and bringing in new sales.<\/p>\n More than 3.2 billion images<\/a> are shared daily on social media and websites. With new tools like Visual Listening, brands can now track all images containing their logo and with the advancement of image recognition technology, companies can personalize customer service to improve customer loyalty and retention<\/p>\n According to <\/span>Google’s vision of the future of search<\/span><\/a>, visual search could prove beneficial for your business. In addition, for visual content, image SEO should be a priority. We can also see the importance placed by Google on images through its new interface that emphasizes photos with alt tags, descriptions, and filters. It illustrates how Google recognizes the content of images without any external assistance.<\/span><\/p>\n But Google does not entertain any kind of image and has set some rules that we have to play by. One of the most important things to keep in mind is to optimize the image before uploading it to the website.\u00a0<\/span><\/p>\n You must be wondering how to do that and where to start? Relax, we have got you covered.<\/span><\/p>\n The significance of images on websites has been increasing over time, and pages with modified and optimized images are getting more traffic as opposed to pages with fewer and heavier images. According to <\/span>HTTP Archive<\/span><\/a>, images make up an average of 21% of total webpage weightage. If the images are not formatted precisely, this can bring down the ranking of your webpage. Image optimization is the first step for starting your SEO campaign as large images can downturn the web page creating a suboptimal user experience. The concept involves producing and delivering high-quality images of an optimal size, format, and resolution to increase user engagement. The process also requires accurate labelling of images so search engine crawlers can read them and recognize the content of the webpage. Since images consume more bytes than text, their dimension, and intricacy can profoundly impact website functioning.<\/span><\/p>\n If you are triumphant in reducing the size of the image without compromising its quality, this will improve the page load time, subsequently increasing the traffic on your website. A group study showed that a one-second delay in loading the website costs <\/span>a 7% drop in conversion and around 40% of people<\/span><\/a>\u00a0<\/span>desert a website that takes more than 3 seconds to load.\u00a0<\/span><\/p>\n Optimizing the Image for SEO purposes is one of the simplest and beneficial things a web developer can do, but sadly it is neglected most of the time. As a result, this reduces conversions.\u00a0<\/span><\/p>\n Let\u2019s take a look at the benefits of image optimization.<\/span><\/p>\n There are many factors on which the loading speed of a website depends, like designs, images, layout, and many more. If the page takes a long time to load, the users will become frustrated and immediately move to your competitor’s site. There are several web speed measurement tools available that can help you check the speed of your site, including GTmetrix<\/a>, PageSpeed Insights by Google<\/a>, and Pingdom<\/a>\u00a0tool.<\/li>\n Research has shown that people love websites that open within 2 seconds of clicking. By optimizing the images and other things, you can have more chances of satisfying your users.<\/span><\/li>\n Search engines like Google love websites that take less time to load, and if your optimization is effective, Google will automatically rank your website higher. Moreover, your images are presumed to be indexed and crawled faster. If you want to know what percentage of the traffic on your website comes from Google image search, you can use various tools like <\/span>Google Analytics WordPress<\/span><\/a> plugin<\/span>\u00a0or segment to <\/span>check Google image search traffic<\/span><\/a> . In summary, here are the reasons why it\u2019s important to properly take care of your photos.<\/span><\/li>\n The ultimate aim of image optimization for web performance is to find the equilibrium between the smallest file size and acceptable image quality. The easiest way is to compress the file using some plugin before uploading it to the site, but we should always keep in mind the <\/span>image file format<\/b> and the <\/span>type of compression<\/b> we will be using. With the right combination of these two, you will skillfully bring down the image size by 80%.<\/span><\/p>\n Let us dive in and take a deeper look into different aspects of optimizing an image.<\/span><\/p>\n To rank in image search results, you need to choose a creative and keyword-rich name for your photo. To make sure Google knows what is in the image, you need to include relevant keyword phrases in the file name.<\/span><\/p>\n For instance, if you are writing something about the Eiffel Tower, and you use an image of the Eiffel Tower at night, make sure the file name does not come as DCJJKLN.jpeg. It would be best to name the file Eiffel-tower-at-night, making sure the main topic of the article and photo starts with the file name.<\/span><\/p>\n Always try to put yourself in your customer’s position, and think about how they might browse your website looking for a product or blog.<\/span><\/p>\n What naming patterns are they using while searching?\u00a0<\/span><\/p>\n You can check your website’s analytics and know different keyword patterns used by the visitor. Discover the most common keyphrases used and apply that formula to name all the other images to rank better.<\/span><\/p>\n Lastly, always try to be descriptive while naming your photo.<\/span><\/p>\n One of the best ways for web developers to keep the image’s file size in control is to use the appropriate file format. In most cases there are only three formats – JPEG, PNG, and GIFS. All these file formats have their boons and banes; while some take less space, others retain the quality and the data of the images.<\/span><\/p>\n JPEGs<\/strong><\/p>\n A JPEG format is best suited for complex photography or illustrations that have millions of colors and lots of characters like people, places, and things. It produces high-quality photos in smaller file sizes. This format can be used on almost every image except on images with transparent backgrounds.<\/a><\/span><\/p>\n If you decide to go with this format, always choose \u201cProgressive\u201d while exporting it onto the website. This will allow the browser to load a simple version before loading the high-resolution image one.<\/span><\/p>\n You’ll find this setting in Photoshop when you export as “Save for Web.”<\/span><\/p>\n PNGs<\/strong><\/p>\n When you want to highlight a subject (like icons, logos, or product images), or want your image to be transparent, PNG will be the best option. PNG produces higher-quality but has a larger file size. Check that your image has the correct dimensions, and look for the option to save as PNG-24 (or 8, if the quality is not compromised).<\/span><\/p>\n GIFs<\/strong><\/p>\n GIFs are the third widely used format that is most sought after on social media for sharing static or animated memes. Unlike JPEG or PNG that support millions of colors, GIFs have a limitation of a maximum of 256 colors.\u00a0<\/span><\/p>\n If you want fast loading speed for your webpage, GIFs are the best choice as they are smaller than both JPEG and PNG file formats.\u00a0<\/span><\/p>\n WebP<\/strong><\/p>\n The WebP file format was developed by Google and is comparable to JPEG and PNG formats. It also has an advantage over them as it utilizes 25%-34% less space than the other formats. Most of the major browsers are supporting this file format, making it the better choice if you want to revamp your site performance.<\/span><\/p>\n SVG<\/strong><\/p>\n This format is perfect for logos and icons (also flat illustrations). You can resize the image without any worries of distortion, with a little help from CSS and Javascript.<\/span><\/p>\nImages for your Website: What to Choose<\/h2>\n
What is Image Optimization?<\/h2>\n
Benefits of formatting your image for optimization<\/h2>\n
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It improves the loading speed of the pages.<\/h6>\n
Improves User Experience<\/h6>\n
Helps in Increasing SEO Ranking<\/h6>\n
Optimizing Images for Web Performance<\/h2>\n
Naming The Image<\/h3>\n
![\"Naming](\"https:\/\/slazzer.com\/blog\/wp-content\/uploads\/2022\/01\/Naming-The-Image-1.jpg\")
\nChoosing the best Image file format<\/h3>\n
![\"Resize](\"https:\/\/slazzer.com\/blog\/wp-content\/uploads\/2022\/01\/Resizing-Images-before-Uploading-1.jpg\")
\n![\"Lossy](\"https:\/\/slazzer.com\/blog\/wp-content\/uploads\/2022\/01\/Lossy-Compression-1.jpg\")
\n![\"Lossless](\"https:\/\/slazzer.com\/blog\/wp-content\/uploads\/2022\/01\/Lossless-Compression-1.jpg\")
\n![\"Alt](\"https:\/\/slazzer.com\/blog\/wp-content\/uploads\/2022\/01\/alt-tag-1.jpg\")
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