{"id":5072,"date":"2022-07-03T06:59:43","date_gmt":"2022-07-03T06:59:43","guid":{"rendered":"https:\/\/www.slazzer.com\/blog\/?p=5072"},"modified":"2025-05-27T09:09:18","modified_gmt":"2025-05-27T09:09:18","slug":"how-to-use-a-background-remover-to-create-marketing-material","status":"publish","type":"post","link":"https:\/\/www.slazzer.com\/blog\/how-to-use-a-background-remover-to-create-marketing-material\/","title":{"rendered":"How to Use a Background Remover to Create Marketing Material"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Owning a business, as simple as it may appear, is not an easy feat. About <\/span><a href=\"https:\/\/www.apollotechnical.com\/entrepreneur-statistics\/#:~:text=According%20to%20the%20Global%20Entrepreneurship%20Monitor%2C%20there%20are%2031%20million,16%25%20of%20the%20adult%20workforce.\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">31 million entrepreneurs in the United States<\/span><\/a><span style=\"font-weight: 400;\"> can confirm that. It comes with a lot of risks, and you need to have specific skills to thrive. One of which is being up to date with the latest trends and technologies in the world of e-commerce.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many years back, the primary marketing strategies remained word of mouth, using prints, mails, phone calls, and many more. In this day and age, anyone who opts only for these options is likely going to close shop. The reason for this is that we are now in the digital age, and everyone is either on their phones or computers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So to reach them, you have to go online and advertise your goods using the <\/span><a href=\"https:\/\/www.entrepreneur.com\/article\/278923\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">different digital options available<\/span><\/a><span style=\"font-weight: 400;\">. But it&#8217;s not as easy as it sounds. The good thing is you can effectively do this on your own thanks to the many sites and apps that help with creating marketing material.\u00a0<\/span><\/p>\n<h2>Tips for Creating Good Marketing Material<\/h2>\n<p><span style=\"font-weight: 400;\">To get a competitive edge in the market, you need to ensure that your products look appealing to your target audience. This is where a good background remover like <\/span><a href=\"https:\/\/www.slazzer.com\/\"><span style=\"font-weight: 400;\">Slazzer<\/span><\/a><span style=\"font-weight: 400;\"> comes into the picture. This tool can help you create cool background pictures for your products to catch the attention of buyers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before we look at how to use this tool, here are some tips for creating\u00a0 good marketing material.<\/span><\/p>\n<h5>Be Experimental With Colors And Designs<\/h5>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-5076\" src=\"https:\/\/slazzer.com\/blog\/wp-content\/uploads\/2022\/07\/coror-design.jpg\" alt=\"Experimental With Colors And Designs\" width=\"\" height=\"\" \/>\n<p><span style=\"font-weight: 400;\">As mentioned earlier, you need something that will catch the attention of your buyers in a split second. If you choose dull colors and old designs, you surely don&#8217;t expect it to catch anyone&#8217;s attention. Play around with some bright colors that match the product. It has been proven that <\/span><a href=\"https:\/\/www.business2community.com\/marketing\/10-colors-that-increase-sales-and-why-0366997\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">specific colors help increase sales<\/span><\/a><span style=\"font-weight: 400;\">. You should check them out.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, make sure not to go overboard. It&#8217;s also equally important for your marketing materials to reflect your company\u2019s branding.\u00a0<\/span><\/p>\n<h5>Take Your Time<\/h5>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-5081\" src=\"https:\/\/slazzer.com\/blog\/wp-content\/uploads\/2022\/07\/take-time.jpg\" alt=\"Take Your Time\" width=\"\" height=\"\" \/>\n<p><span style=\"font-weight: 400;\">Whatever you create will serve as the product&#8217;s photo background. Therefore, if you want to sell well, you must ensure that the background compliments your image. This entails taking your time to ensure quality. Don&#8217;t rush it.<\/span><\/p>\n<h5>Add a Call-to-action (CTA)<\/h5>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-5080\" src=\"https:\/\/slazzer.com\/blog\/wp-content\/uploads\/2022\/07\/Call-to-action.jpg\" alt=\"Add a Call-to-action\" width=\"\" height=\"\" \/>\n<p><span style=\"font-weight: 400;\">A CTA tells readers what to do next after reading a marketing material. CTAs are informational yet concise. Some examples of CTAs include:<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cSign up for free\u201d<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cRegister now!\u201d<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cBuy now and get a discount\u201d<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cClick here to learn more\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Adding a call-to-action may not seem like a significant change, but it makes it easier for readers to determine the next step.<\/span><\/p>\n<h5>Add Urgency<\/h5>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-5089\" src=\"https:\/\/slazzer.com\/blog\/wp-content\/uploads\/2022\/07\/Urgency.jpg\" alt=\"Add Urgency\" width=\"\" height=\"\" \/>\n<p><span style=\"font-weight: 400;\">A lot of effective marketing material has a sense of urgency to it. This tells the audience that they should take advantage of the offer now because there will be no more later.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are plenty of ways that you can add a sense of urgency for marketing materials but one of the most effective methods is by adding deadlines. For example, you can include that the promotions or deals that are featured in the <a href=\"https:\/\/www.superside.com\/blog\/digital-ad-campaigns\">marketing campaign<\/a> are only available for a particular season or week.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also limit the number of people who can use it. This gives each slot a more premium feel, making more people interested in getting the deal.\u00a0<\/span><\/p>\n<h5>Ask for Help When You Need It<\/h5>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-5090\" src=\"https:\/\/slazzer.com\/blog\/wp-content\/uploads\/2022\/07\/get-help.jpg\" alt=\"Ask for Help When You Need It\" width=\"\" height=\"\" \/>\n<p><span style=\"font-weight: 400;\">There is nothing wrong in admitting that you aren&#8217;t the best at designing or coming up with good background photos even though you have access to a good image background remover. If you need to employ someone to do these changes, then do so. But before you do, give it a try. You may just find out it happens to be one of your hidden talents!<\/span><\/p>\n<h2>How to Use a Background Remover to Create Marketing Material<\/h2>\n<p><span style=\"font-weight: 400;\">First things first, ensure that you have your pictures and templates ready to create the marketing material you desire. The good thing is that you can remove the background image for free using Slazzer&#8217;s background remover.\u00a0Once you have your photos, and templates, you can easily follow these steps.<\/span><\/p>\n<h6>Step 1<\/h6>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-5094\" src=\"https:\/\/slazzer.com\/blog\/wp-content\/uploads\/2022\/07\/slazer-upload-image.jpg\" alt=\"Upload Image\" width=\"\" height=\"\" \/>\n<p><span style=\"font-weight: 400;\">The first step is to upload the image you will be using on the website. You can either upload from your phone or computer directly or simply drag and drop the images. Another option is to paste the picture.\u00a0<\/span><\/p>\n<h6>Step 2<\/h6>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-5095\" src=\"https:\/\/slazzer.com\/blog\/wp-content\/uploads\/2022\/07\/cutouts.jpg\" alt=\"Get Transparent Background\" width=\"\" height=\"\" \/>\n<p><span style=\"font-weight: 400;\">Once you upload it, you will be given a transparent background in png format. If you are okay with what you see, you can just download it. If you are not, you can continue to edit.<\/span><\/p>\n<h6>Step 3<span style=\"font-weight: 400;\">\u00a0<\/span><\/h6>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5110\" src=\"https:\/\/slazzer.com\/blog\/wp-content\/uploads\/2022\/07\/add-background.jpg\" alt=\"Edit image as you want\" width=\"650\" height=\"419\" \/>\n<p><span style=\"font-weight: 400;\">Here, you will be provided with different backgrounds to choose from. If you find one you like, you can opt for it with just one click. If not, there is an option for uploading a separate custom background image for it. With this, you will be able to create that perfect background image you desire.\u00a0<\/span><\/p>\n<h6>Step 4<\/h6>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5112\" src=\"https:\/\/slazzer.com\/blog\/wp-content\/uploads\/2022\/07\/add-color.jpg\" alt=\"Add Background Color\" width=\"650\" height=\"419\" \/>\n<p><span style=\"font-weight: 400;\">You can also change the background color if that&#8217;s all you want to do. There is a wide range of background colors available for you to opt for. You can play around with the colors for better results.\u00a0<\/span><\/p>\n<h6>Step 5<\/h6>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-5098\" src=\"https:\/\/slazzer.com\/blog\/wp-content\/uploads\/2022\/07\/add-erase.jpg\" alt=\"Edit or Restore\" width=\"\" height=\"\" \/>\n<p><span style=\"font-weight: 400;\">Finally, you can either erase or restore images in the background. If there is a part of the background you would like to edit out, simply use the eraser, and if you want to bring it back, you can use the restore button. All these will help you achieve that perfect image for your products.\u00a0<\/span><\/p>\n<h2>Tips on Making the Subject Standout with a Background<\/h2>\n<p><span style=\"font-weight: 400;\">You now know how to remove the background of the photo that you\u2019ll be using for your marketing material. The next thing that you need to know is how to maximize the background and make the subject stand out more. Here are some tips on how to do it.<\/span><\/p>\n<h5>Pick the Right Color<\/h5>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-5099\" src=\"https:\/\/slazzer.com\/blog\/wp-content\/uploads\/2022\/07\/pick-up-right-color.jpg\" alt=\"Pick the Right Color\" width=\"\" height=\"\" \/>\n<p><span style=\"font-weight: 400;\">It is important to consider the color of the subject when deciding what background color to use. Since there are hundreds of colors out there, choosing the best one can be a little challenging. However, what would help is if you use the color wheel and compare it with your product.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The right color is a shade that does not overshadow the subject. It should also be soft on the eyes so avoid super bright colors.\u00a0<\/span><\/p>\n<h5>Use Bi-Color or Tri-Color Background<\/h5>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-5093\" src=\"https:\/\/slazzer.com\/blog\/wp-content\/uploads\/2022\/07\/Bi-Color.jpg\" alt=\"Bi-Color or Tri-Color Background\" width=\"\" height=\"\" \/>\n<p><span style=\"font-weight: 400;\">A plain white or solid color background can bring focus to your product. At the same time, it&#8217;s redundant so it&#8217;s not really eye-catching. One easy way of going past this is by using complementary colors. This creates a calming effect that will catch the eyes of the audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using a duo of a neon and dark color is excellent for texts because it makes it pop out. Meanwhile, using bright colors are great options for product marketing materials because it gives the picture a contemporary and modern appeal.\u00a0<\/span><\/p>\n<h5>Add Some Texture<\/h5>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-5100\" src=\"https:\/\/slazzer.com\/blog\/wp-content\/uploads\/2022\/07\/add-texture.jpg\" alt=\"Add Some Texture\" width=\"\" height=\"\" \/>\n<p><span style=\"font-weight: 400;\">Adding texture to your marketing material\u2019s background can add depth to the subject. It also makes it more interesting than just a plain background, especially if you\u2019ll be using a solid color.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To make this tip effective, the texture must be unique and interesting. You can also try using repeating patterns as well because it adds more creativity to the output.\u00a0<\/span><\/p>\n<h5>The Background Must Add Context to the Product<\/h5>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-5101\" src=\"https:\/\/slazzer.com\/blog\/wp-content\/uploads\/2022\/07\/context-to-the-product.jpg\" alt=\"The Background Must Add Context to the Product\" width=\"\" height=\"\" \/>\n<p><span style=\"font-weight: 400;\">A plain background for products usually makes the subject stand out effortlessly. However, you can take the unconventional route of using a background that adds context to the entire photo.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if you are selling a night cream and your background resembles the night sky, then it adds context that the product should be used for the nighttime.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This might be tricky to execute since a noisy background can easily overpower the subject. However, when done right, it can create an effective marketing material that does not need many words for explanation.\u00a0<\/span><\/p>\n<h5>Make It Coherent for the Theme<\/h5>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-5102\" src=\"https:\/\/slazzer.com\/blog\/wp-content\/uploads\/2022\/07\/coherent-for-the-theme.jpg\" alt=\"Make It Coherent for the Theme\" width=\"\" height=\"\" \/>\n<p><span style=\"font-weight: 400;\">Marketing campaigns usually come with a theme. The materials for the campaign must also resonate with them. For example, if you are launching a marketing campaign for a tech product, then using a futuristic or sci-fi background would be appropriate. However, this will not work if you\u2019ll be using it for a campaign of summer products.<\/span><\/p>\n<h2>Conclusion<\/h2>\n<p><span style=\"font-weight: 400;\">Using Slazzer&#8217;s background photo remover is as easy as it looks. What you see is what you get. Plus, this background photo remover is free and you don&#8217;t have to break the bank to provide your business with the right look and increase the sales for your products. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">With the tips and steps above, this should be a walk in the park for you. So, what are you waiting for? It&#8217;s about time you give it a try.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Owning a business, as simple as it may appear, is not an easy feat. About 31 million entrepreneurs in the United States can confirm that. It comes with a lot of risks, and you need to have specific skills to thrive. One of which is being up to date with the latest trends and technologies <\/p>\n","protected":false},"author":1,"featured_media":5071,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-5072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-tricks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Use a Background Remover to Create Marketing Material - Blog - slazzer.com<\/title>\n<meta name=\"description\" content=\"Images are a vital component of any marketing material, and in some cases, you might need to remove an image\u2019s background before using it. 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This is where a background remover helps.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.slazzer.com\/blog\/how-to-use-a-background-remover-to-create-marketing-material\/","og_locale":"en_US","og_type":"article","og_title":"How to Use a Background Remover to Create Marketing Material","og_description":"Images are a vital component of any marketing material, and in some cases, you might need to remove an image\u2019s background before using it. 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