Social media branding and presence have become vital for businesses, especially during the height of the pandemic. The Pew Research Center shares that in 2020, more than 70% of American consumers used some form of social media, notably those belonging to younger generations. Now, companies can use social media for business, specifically to connect with their customers through images, videos, and other digital content. As more people turn to social media, brands must take the necessary steps to stand out. With that, here are five ways to improve your business’ image on social media, giving you an edge against your competitors.
Before getting into the nitty-gritty of image processing, make sure you’re working with high-quality images. More than presenting products and services, your images for social media marketing should represent your brand as a whole. Audiences prefer images possessing the following qualities: brightness, clarity, liveliness, and ingenuity. That said, choose high-resolution images, especially if they are to undergo editing, so they retain their quality. Thankfully, there are now plenty of websites that offer free-to-use photographs. Alternatively, you could take the photos yourself with a high-quality camera.
While most renowned programs come with a hefty price tag, there are tons of free photo processing and layout software available for you to use nowadays. For instance, GIMP is a popular photo editing app that often gets compared to Adobe Photoshop because of their similar tools for background removal, paints, and preset plugins. And for those always on the go, Adobe has a free mobile version of the program. Additionally, Canva is another useful website that can provide easy graphic layouts that have a professional look. And for a reliable background removal tool, check out Slazzer’s professional program, which you can even integrate into Adobe Photoshop.
For those who want to go the extra mile for their social media branding, consider working with professionals with a background in marketing. They are trained in planning, creating, and analyzing market programs to plot the best course for your marketing campaign. This includes beating the algorithm, reading into statistics, and determining peak audience interaction windows. Furthermore, marketers knowledgeable in the visual aspect of marketing can help you fine-tune the graphics and images for social media platforms under your brand.
Each social media platform has specifications when it comes to posting images. For instance, you can upload multiple images of any aspect ratio on Instagram, but on your account, they are automatically resized to a 1×1 ratio. Facebook, on the other hand, is less rigid when it comes to image posts. However, you still need to understand the best sizing for your brand’s profile photo and header. This also applies to Twitter. Stories or fleets are a rising trend among social media platforms, so knowing how to transform your images into portrait-friendly posts will be beneficial for your brand. By doing so, it ensures that your audience sees your images for social media in the best possible light.
Although it’s important for you to understand your audience’s preferences, you might want to employ the help of a graphic designer as well. Graphic designers are skilled in visual communication. Thus, they can learn about buyer personas and target audiences behind brands, allowing them to visualize concepts that can accentuate your brand’s images. Try to look for designers that have worked in your niche — ones that excel in designing specifically for your industry. This ensures that they can produce the visuals that you’re looking for. Moreover, these designers have connections to photographers, writers, and other creative professionals, which will definitely be of help to marketers and business owners.
Don’t underestimate the importance of visual content in social media branding. It’s the key element to modern marketing as better images allow for better audience communication and retention. In turn, this investment will increase your brand’s reputation.
Post specially prepared for slazzer.com
Prepared by: – JBusby