In February 2020, global lockdowns were expected to last a few weeks. It was all the world needed to keep the virus at bay and governments were confident they could stay COVID-free.
How naïve we were.
In 2021, we’re still in pretty much the same position as we were back then, but the world has undergone some immense changes in that time and if you run an online business, not all of those changes have been negative.
To make sure your business is prepared to sell in a post-COVID world, you need to understand what these changes mean and how they will impact you going forward.
The eCommerce sector experienced a massive boom during 2020 and this has continued into 2021, with many predicting that it will remain for years to come.
Consumers are spending more money online and purchasing things that they would have previously bought from the high-street. Everything from clothes to food and even gift certificates has surged during the last year or so, and while the sales may slump slightly after the lockdown, they should be higher than they were pre-COVID.
After all, consumers that were previously reluctant to buy online now realize just how much easier and more convenient it is, and you can’t put a price on convenience.
To take advantage of these growing trends, your business needs to invest in online advertising. Return on Advertising Spend (ROAS) is at an all-time high, and companies of all sizes are flourishing on platforms like Facebook and Google. It’s something you need to take advantage of while you still can.
Strike while the iron is hot!
At Slazzer, we like to stay on top of the latest trends. As a service business, it’s important for us to know who is using our software, why they are using it, and whether that is likely to change.
In the last year, we have seen some huge changes across the online retail industry, and these are impacting millions of companies and professionals. It’s not just about the sudden consumer obsession with toilet paper, masks, and alcohol-gel, there are far-reaching changes that extend beyond the obvious.
A post-COVID world will look decidedly different from the one we knew pre-pandemic, and as a business, you need to understand those differences.
Before COVID, there were entire generations of consumers who only bought from Amazon and other major retailers. Post-COVID, consumers are willing to give smaller retailers a chance.
If you want a slice of that retail pie, you need to keep the independent spirit while replicating the big boys in terms of professionalism and presentation.
How you present your products is a great example.
Customers want to see brand stories and unique USPs, but they also want to see crisp and clean product pictures and won’t buy something snapped in front of your sofa.
That’s where Slazzer comes in. With just a couple of clicks, you can remove the background and create a professional image that looks like it was snapped by a pro, even though it was taken on your living room floor!