Facts, Stats, and Impact of Product Photography on Modern Ecommerce Buying Experience!
“Insights of every parameter that governs the critical impact of product photography on modern e-commerce buying experience.”
A detailed study for budding e-commerce entrepreneurs in 2022.
Crafted & owned by Slazzer
Ecommerce product Image as Consumer Perception- a study!
Premise: An image is a visual cue that customers' eyes are exposed to while they are looking for specific information. Numerous stimuli can be found in customers' surroundings, including textures, tastes, scents, and noises.
They might not always be able to see everything, though. Consumers can choose and select what to see and how to perceive it.
When it comes from their reliable favourite sources, many images or visual information might capture customers' attention immediately. However, the same piece of information may be questioned or even rejected by viewers if it comes from unreliable sources.
As everyone has a certain amount of time and capacity to comprehend such a large amount of inputs, this exemplifies the perceptual selection of consumers.
The layers of perception
1. Exposure: The degree of exposure is the point at which a customer notices a particular stimulus. Needs and experiences influence the selective nature of consumer perception. Prior experiences might also influence the perceptual filter.
Factors of exposure as a parameter of visual stimuli:
- Intensity: Tone and the color of the visual element
- Duration: processing time for any visual stimuli
- Discrimination: frequency of watching the stimuli
- Relevance: Contextual relationship between the visual stimuli with the subject.
2. Attention Triggers: The degree of awareness that a stimulus got by consumers within the exposure scope can be regarded as attention. It is the crucial component all marketers seek to identify and keep track of. Nowadays, considerable efforts are being made to develop novel marketing strategies, from studying consumer psychology to managing attention triggers.
Factors of attention as a parameter of visual stimuli:
- Instant attention: This kind of attention occurs without individuals even being aware of it.
- Short attention: When people are driven and interested to concentrate on a certain stimulus for a stipulated period of time, this is a greater level of awareness.
- Long attention: If a stimulus can be related to something the person already knows or has experienced, they will pay it more attention for a more extended period of time.
3. Interpretation: The surrounding component of a stimulus is the backdrop, and the human brain may distinguish one component as the dominating item. The easier it is to perceive a figure, the more experiences one has with it. It is through this procedure, known as the "Figure-ground principle," that consumers can recognize the primary or familiar stimulus.
Factors of interpretation as a parameter of visual stimuli:
- Choice of color: Polychromatic, monochromatic, faded, saturated etc.
- Choice of lighting: For detailing, isolationd the subject from the background, displaying the texture etc.
- Choice of viewpoint: For finding the perfect angle to display certain information of the focal subject
- Focal subject: For establishing a sharp focus on the area of interest
- Edit controls: Altering image qualities with tonal alteration
The Perception Structure
Structures & patterns governing this user perception
The Science of User Perception: Why do some products "click" with users while others don't? It all comes down to understanding the structures and patterns governing user perception
Law of Proximity
Distance plays a major role in the Law of Proximity. It will be simpler to think of your subjects as continuous objects the closer they are to one another. To convey a sense of coziness, group two subjects together. This is crucial while taking portraits, especially if your subjects are close friends or relatives.
Law of Closure
This photographic law implies that our brain uses the lines existing in the image to fill in the blanks and create shapes. This fundamental law is advantageous because it enables the construction of figures within the image, the addition of accents, and the management of the viewer's eye movement.
Law of Similarity
Even if similar design elements are separated, the human eye has a tendency to see them as a single whole, shape, or group. The brain appears to create a connection between components of a like nature.
Law of continuance
Our minds believe that lines extend beyond the boundary of the frame when we encounter an image containing lines that extend beyond the image edges, such as a road or row of lamps. We are aware that the journey is still ongoing. For the portions of the image that we are unable to view, we naturally fill in the blanks.
Law of segregation
The image's subject or figure should be separated from the ground or the background. Users will perceive this segregation and treat the whole image as the combination of these two distinct segments.
Classification of e-commerce product photography
Premise: Product photography is more important than ever in the modern age of ecommerce. With billions of products available online, good product photography can make the difference between a sale and a wasted customer. In this analysis report, we'll explore the classification of product photography in the modern ecommerce buying experience.
What is e-commerce product photography?
Product photography, also known as eCommerce photography, is a subset of commercial photography in which images of products are taken for use on websites, social media, and other online platforms in an effort to increase sales and brand exposure.
Types of e-commerce product photography
Analysis: There are typically fifteen types of product photography styles that are still in use in e-commerce. We are going to analyze all of them to understand how products are captured and displayed on e-commerce websites for a better user experience.
Single or individual subject or product in the captured frame
Products are captured in close proximity to display the internal details of the product.
Products are captured in a 1:1 scale range for display.
Normally huge sized products are captured for display.
Products are captured to display how they are going to impact a lifestyle in a normal mode.
Products are captured to display their actual sizes to the customers.
Products are captured when they are suspended from things like strings & hangers to get the full view.
The complete view of the product is captured from different angles.
Products are captured on a mannequin to mimic how they will look on actual users.
Many similar products are captured within a single frame.
products are captured where they lay flat on a surface, and a bird's eye view is taken.
Products are captured in packaged condition to display to users how they will receive them.
Products are captured to show how they are prepared or used.
White Background Shots
Products are captured with a white background to emphasize their actual color and style.
Social Media Shots
Products are captured primarily on action for product awareness on social media profiles.
The impact of product photography in the modern e-commerce.
Premise: Yes, the product photography is critical to the success of any e-commerce business. But what exactly is the impact of product photography on the modern e-commerce buying experience? We take a closer look at this analysis.
People are visual creatures and will make snap judgments about your product based on its appearance. According to 93% of global e-commerce buyers, your product's visual appearance is vital for your business's success.
Best quality product photography
High-quality product photography is essential for your success. Poor-quality images will turn customers away, resulting in lost sales. On the other hand, by investing in the best quality product photography, you can create beautiful images that showcase your products in their best light and inspire potential customers to make a purchase.
Poor-quality photos can make your products look cheap and unappealing to potential customers. The quality of the product photography is severely crucial for the reputation of your ecommerce business.
E-commerce Product advertising
You need a finger-stopping effect when advertising your ecommerce products online, which can only come from quality product photography.
Product description in a visual way
Product photography is a way to describe your ecommerce products visually. By taking pictures of your products, you can show potential customers what your product looks like and how it can be used.
By photographing your products in an appealing way, you can increase sales and the average order value. This, in turn, will lead to a higher return on investment for your business.
Product photography is a way to enhance your ecommerce user engagement by providing high-quality images of your products. This can help to improve customer satisfaction and conversion rates, as well as increase repeat purchase rates.
Using high-quality images as product photography can help create a robust ecommerce brand identity and increase customer awareness of your company and its products.
Product photography can be used as a way to enhance customer loyalty in ecommerce. By providing high-quality, well-lit photos of products, customers can be reassured that they are getting a product as advertised.
How product photos influence buyer behaviour?
Premise: Product photos influence buyer behavior by dictating what is and is not available for purchase. By analyzing the colors, shapes, and sizes of products in photos, buyers can make informed decisions about which products they want to purchase. Product photos also provide a sense of scale, which can help buyers determine if a product is the right size for them.
E-commerce Catchment Area
1.66 billion individuals, or 21.8% of the world's population, shop online. It reached 2.41 billion in 2021, that’s around 27.2% of the global population. More than 90% of them are visual traffic.
E-commerce Influence on Global Retail Sales
Ecommerce sales owned 18.1% of retail sales globally in 2021. By 2023, it's projected to account for a staggering 22.0 percent of retail sales globally.
Influence of Product Photography
90% of internet consumers cite photo quality as the most crucial element in an online purchase. The most critical factor is the caliber of the images you'll utilize to demonstrate how your products appear.
78% of online buyers prefer images that "bring items to life." customers want to see themselves using the product on a daily basis. Product photography has the ability to tell this narrative.
The Effect of Large
Large, high-quality product photos, according to 50% of online customers, are more significant than product details, descriptions, or even reviews. Sales rose by 9.46% when larger product photos were used on category pages.
91% of people want ecommerce products to be able to spin completely around. Final results demonstrate that 360° view products convert at a 30% higher rate than those without!
Ecommerce income is predicted to expand at a rate of 14.56% each year, reaching a projected market size of $1,365 billion by 2025, proving that it is not a fad.
The future of e-commerce product photography!
Premise: In the future, e-commerce product photography will continue to evolve and become more sophisticated. This trend is driven by the need for businesses to differentiate themselves in a competitive online marketplace, and by the increasing capabilities of digital cameras and image-editing software.
As businesses strive to create more realistic and lifelike images of their products, we can expect to see advances in 3D product photography and virtual reality technology.
E-commerce consumer journeys will get robust and more personalized.
Shopping using artificial intelligence will be enabled.
AI, AR & VR technologies will prevail in the e-commerce ecosystem.
Social purchasing will rise.
To deliver an omnichannel shopping experience to their customers will be a bottomline requirement for every ecommerce business.
Digital currencies, including cryptocurrencies and mobile wallets will control the future e-commerce payments.
Mobile e-commerce will reach it’s peak.
About Slazzer’s Impact of Product Photography on Modern Ecommerce Buying Experience analysis report
Slazzer digs deep into the online picture editing sector of the market and attempts to produce more details about this ecosystem.
In order to provide this succinct analysis report for the nascent ecommerce entrepreneurs' better comprehension, we studied over 100 product photography study materials and their impact on the ecommerce user impression across the web.
Without the rich documents provided by these companies, it would not have been possible for us to create this study. We deduced from their expertise and experience that e-commerce product photography is here to stay and will continue to develop in tandem with new and emerging technology.